Our Story

Our Mission

Our mission is to end the cruelty of pet over-population in Collier County. Our programs include working with the community to TNR (Trap-Neuter-Return) stray, community and feral cats, assisting underserved communities and low-income members of the public with spay/neuter, wellness, and emergency veterinary care along with other support programs to help people to keep their pets. 


Our mission is to end the cruelty of cat over-population in Collier County.


Our vision is to foster a world where all cats' lives matter. A world where every cat knows love.

Our Vision

Our Vision is to foster a world where all cats' lives matter. A world where every cat knows love. Today, these cats are the lucky ones. Tomorrow, we will not have changed the world (yet) but we will have changed the world of cats in need throughout the communities of Collier County. It is a journey that For the Love of Cats will remain on. The day that our vision is fulfilled is a long way off. Our goal is to fuel the engine of change through education, collaboration, support and partnership with the community, and other like minded groups throughout Southwest Florida.

Our Goal

Our goal is to make a difference in the lives of Collier County's cats in need. Kittens need to be rescued. Abandoned, stray, and community cats need to be fixed, vaccinated and cared for. Sick and injured cats from low-income families and underserved communities need preventative and emergency veterinary care. Older cats need promotion and financial incentive to get them adopted from shelters and into quiet, loving homes. These are big goals but ones that For the Love of Cats can achieve with your help.


Our goal is to make a difference in the lives of Collier County's cats in need.

Our Core Values

For the Love of Cats' core values are forged by our commitment to the highest ethical standards and drive our priorities, commitments and organizational decisions. These core values guide our behaviors, judgments and how we accomplish our mission.


We assure and maintain transparency in our relationships with each other and the community.


We dedicate the time and resources needed to make a difference every day.


We encourage diversity and welcome the opportunity to help the underserved.


We keep our commitments and make measurable progress towards our mission.


We are committed to the aid and support of those in need.

Our History

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For the Love of Cats started in 2002 when founders Jan and Jim Rich saw the plight of the growing feral cat population after moving to Marco Island, Florida.  After selling their business, it was time to start a new one – the business of saving cats with the focus on TNR (trap, neuter, return) for the feral and community cats. With the help of a handful of volunteers, they trapped and fixed almost 1000 cats and rescued/adopted over 500 kittens on Marco Island, Goodland and Isles of Capri during the first 5 years. In addition to that, over the next 5 years, they sterilized another 4500 cats throughout Collier County. 

TNR is the core program at For the Love of Cats and we work with Collier County and other rescue and shelter groups to the benefit of community cats and to help cats and kittens in need throughout the county.

Although all the feral and community cats on Marco Island are fixed and cared for daily through dedicated volunteers, we continue to rescue cats and kittens that are abandoned by irresponsible pet owners.


We developed our Seniors for Seniors Program in 2010 which pays for the adoption fee and an complete care kit for any senior cat adopted by a senior citizen. This program has expanded to include all shelters and rescue groups in Collier County, Florida.

Our Low Income Spay/Neuter, Emergency and Wellness Care Programs are also an integrated part of our community support. For the Love of Cats is currently the only animal welfare group in Collier County offering support to the low income community. Our program has grown into a partnership with several veterinarians throughout to county in order to better serve the growing needs of low income families.

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Today, we partner with Collier County Domestic Animal Services and other rescue groups throughout the county to help save the lives of cats and kittens in need. Our programs have grown as the needs of the community have grown. In 2020 we introduced our Grab'n'Go Pet Food Pantry Program in partnership with Our Daily Bread Food Pantry to help ensure families and pets do not go hungry. Our goal is to save lives and make a lasting difference in the lives of free roaming community cats and cats in need of low income families.